reklamní a marketingová agentura
Marketing Strategies
Creation, Implementation, Control, Optimization
At CONSULTING 22, we see marketing as a complex and very sophisticated process. We realize and respect that every client is different, original. and has their own specific wishes, needs, goals and values, which is why we approach each client completely individually.
The marketing strategy that we prepare for the client is based on a careful analysis of available data and a precise analysis of outputs from relevant metrics.
The subsequent strategy, as well as tactics, including implementation through the marketing or media mix, takes into account not only the specific needs and requirements of the client, but also the corporate values of the company.
Data analysis is also the basis for choosing a creative approach, copywriting or creating content marketing. We know that delivering relevant content to the target group or individual segments is essential for a successful communication strategy.
We try to ensure that the overall strategy and sub-campaigns are not only original and costumized, but above all efficient and lead to the fulfillment and implementation of the set goals in the shortest and most economically sustainable way.
The performance of each campaign is continuously monitored and evaluated. If some indicators show that the campaign is not performing as desired, the campaign is optimized to achieve it.
E-mail:
Or simply call:
+420 736 263 747
Analysis and Optimization
Ongoing online and offline marketing activities
CONSULTING 22 services also include an unbiased view of existing online and offline marketing activities, and their detailed analysis.
This is where our approach differs from regular marketing agencies. Not only do we check all relevant indicators, but before we propose or recommend a solution, we take two steps back and look for the real cause of a possible deficiency or problem or the possibility of untapped potential. The subsequent recommendation is made on a real basis and not on assumptions or estimates.
"It is good to know" is our slogan and its essence has shown us in practice that correcting or optimizing the performance of campaigns does not have to be financially prohibitive and the solution is often surprisingly easy.
You can read more about this method in the "Company diagnostics" section. But if you are interested in the details, write or call the contacts listed at the bottom of this page, and that is it.
E-mail:
Or simply call:
+420 736 263 747
Content Marketing
One of the key factors for a successful marketing and communication strategy is to deliver relevant content to the target group or its alternatives tailored based on segmentation. Because we know that "Content is King", we pay close attention to this part of strategic marketing and treat content with great respect.
Well-chosen content and form have a significant impact not only on the perception of the brand by the target group. Quality content marketing also affects the relationship to the brand and is therefore one of the main factors in building the loyalty of the target group.
Data is the key. Even in the field of content marketing, we cannot do without relevant data and their analysis. Based on it, we create content so that it is not only a positive benefit for the target group, but also withstands the wild online environment.
Content adaptation for the needs of offline marketing activities is a matter of course.
An integral part of content marketing is also professional "COPYWRITING", which we create in such a way that it corresponds with the overall strategy and the chosen implementation tactic.
E-mail:
Or simply call:
+420 736 263 747
Production and Graphic Services
We can provide you with production and graphic services from professional, proven and affordable suppliers with whom we ourselves like to work.
We will advise you on packaging technology, cartoning, POS, printing production from rotary presses, through offset or pad printing to low-cost or digital printing or bookbinding. Our offer also includes "cut graphics" or the production of information and navigation systems.
We have verified and high-quality suppliers of gift items with a wide ranging from small trinkets to custom production.
We will provide you with professional video production, including certified drone pilots with air licenses.
In the area of providing graphic services, we go even further and can provide you with graphic services from business cards to brand manuals or professional processing of a manual for a corporation or corporate identity. The complete processing of books or annual reports is no exception, including illustrations, text wrapping and pre-press preparation.
E-mail:
Or simply call:
+420 736 263 747
Process Management
At CONSULTING 22, we understand effective process management as an integral part of every successful company, and it is often precisely the absence of well-set processes that prevents a company from growing. That is why we optimize or implement effective processes for you, which will move you a little higher.
Quality process management enables the organization to respond more quickly to market changes, new customer requirements or regulatory changes. Organizations that have well-managed processes are more flexible and able to adapt quickly, individual steps are more efficient and economical.
Well-set processes are the way to improve the quality of products and services. Last but not least, quality process management also leads to improved communication between individual departments in the company. Each employee then understands their role within the overall process, which leads to better collaboration and coordination.
E-mail:
Or simply call:
+420 736 263 747
Training and Lectures
On the basis of many years of experience in the field of media communication, advertising, and marketing from agencies, media, small and medium-sized companies, as well as multinational corporations, we have prepared a series of interesting lectures and trainings for you.
The lectures are prepared for small and large groups and are mainly focused on the basic principles of communication and the most common mistakes that we make on a daily basis not only in our private lives, but also in the work environment or business negotiations.
Trainings from CONSULTING 22 are mainly focused on the basic principles of marketing with an overlap in business. Part of the training is an explanation of the term "Holy Grail of communication" and a description of the context of its individual parts, which can fundamentally affect the approach of the marketing and sales team to future strategies.
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E-mail:
Or simply call:
+420 736 263 747
Corporate Diagnostics
Corporate diagnostics is a unique project of CONSULTING 22, built on the basic principles of original Chinese medicine. The principle is to first reveal and specify the true cause of the problem or deficiency, and only then to recommend a solution and remedial procedure.
"We do not offer a red pill for headaches. We are looking for the reason why the head started to hurt."
We also apply this principle in the company diagnostics project. We know from practice that finding the root cause of a problem, lack or underutilization of potential is essential for determination
Subsequent steps for their correction. The steps defined in this way are effective, economically sustainable and lead directly to the desired change.
An "Emotional Audit" is part of company diagnostics, which reveals true feelings and moods in individual teams, as well as the perception of society between individuals.
E-mail:
Or simply call:
+420 736 263 747
Interim / Crisis Management
For situations where a crisis has occurred in the company or there is a need to restructure individual departments, CONSULTING 22 also offers temporary i.e. INTERIM management.
This management model is usually used at times when there is a need to respond quickly to a certain situation, often during a crisis, transformation, difficult merger or when the organization needs to replace a key executive.
In terms of crisis management, it is primarily a process focused on planning, preparation, management and resolution of crisis situations. Crisis situations can be of different types, from natural disasters to technical crashes to economic or social crises.
Here, CONSULTING 22 focuses primarily on setting up processes for crisis communication. Effective communication is one of the most important elements of crisis management. Organizations must communicate not only internally (between employees and management), but also externally (with the public, media and stakeholders).
Flexibility in crisis management means the ability to adapt to rapidly changing circumstances and make effective decisions even with incomplete information.
Adherence to these principles allows organizations to effectively manage crisis situations, minimize damage and restore normalcy as soon as possible.
E-mail:
Or simply call:
+420 736 263 747
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Bc. Radek Pohorský, MBA
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I have been in this field for more than twenty years. After ten years, in the environment of media and advertising agencies, I switched to the client side in the position of strategic marketer until 2023. That is when I decided to become independent. It was important for me to be guided not only by years of experience and professional knowledge, but also by common sense, which sometimes is absent from strategic marketing.
In this day and age, overwhelmed by a huge amount of data and metrics that often have no relevant value for a given strategy, at a time when every other person who can send a mass email is considered a marketer, I realized that it is necessary to go back to the roots and begin to perceive strategic marketing again as a complex process leading to the achievement of the set goals of the company.
That is why I founded CONSULTING 22. We base the creation of every marketing or communication strategy not only on data, research and detailed analysis, but also take into account basic principles and best practices, as well as professional knowledge, experience, marketing intuition and common sense.
E-mail:
Or simply call:
+420 736 263 747
References
